Description

Objectives:

Upon completion of this course, will be able to:

● Describe what makes a story great

● Understand the four components of a great story

● Understand the Value Story

● Understand the Founder Story

● Understand the Purpose Story

● Understand the Customer Story

● Describe how to find your story

● Understand how to craft your story

● Understand how to tell your story

Course Description

You have likely heard the saying “facts tell, but stories sell”. It’s true. People become much

more engaged when they are listening to a story. Whether trying to negotiate a deal, illustrate a

point, educate a client or any of the other many things that stories can benefit, stories can help

you to connect with others and build rapport. Stories also can have a calming effect and help to

let people know they are not alone. 

This class discusses the foundations of a good story. The course also covers tapping into

unlimited stories, the breakdown of the storytelling process, the psychology behind storytelling,

and much more. As part of this course, you will have the opportunity to develop one or more of

your stories for use in your business.